Adrian brings a wealth of experience from a 24-year career in agricultural sales and marketing.
Originating from a long line of hard-working farmers from a 155-year family legacy of mixed farming near Bendigo, North Central Victoria, Adrian’s commitment and authenticity in agribusiness are evident in his unwavering professionalism and energy.
With a strong academic foundation from the University of Melbourne, Adrian has held pivotal senior roles across various segments of the animal health supply chain, including Nutrition, Veterinary and Rural Reseller channels.
As our General Manager – Sales alongside our high-class sales team, Adrian is committed to providing value to our customers through evidence-based solutions that result in profitable production efficiencies.
Q1: Share some interesting facts about yourself
- Adrian is an avid sports enthusiast and a dedicated family man. Whether it’s supporting AFL (St Kilda), playing cricket, engaging in competitive sports like indoor rowing and skiing, or cherishing moments with his daughters Pippa and Trixie and his blended family with partner Amy, Adrian lives with zeal and balance.
Q2: What do you believe differentiates Reids from other companies?
Reid Stockfeeds stands out for its commitment to providing high-quality, tailored nutritional solutions for Australian livestock producers. A family-owned business with honest values, combined with a deep understanding of the agricultural industry, sets them apart from others, ensuring a strong emphasis on authenticity, innovation, and customer value.
Q3: What’s the most valuable lesson you’ve learnt in life?
- Living life has provided the most valuable lessons.
- Learning “Gratitude” to in turn appreciate the present moment and being thankful for what we have.
- Develop “Resilience” to overcome challenges and setbacks fosters personal growth and strength.
- Learning “Compassion” and showing empathy and kindness towards others to create meaningful connections.
Q4: Your goals or aspirations for the future.
- Career: To grow steadily, learn continuously, and make a positive impact for the business through developing and maintaining an honest, reliable and dedicated team.
- Personal Growth: Continuously working on developing new skills, fostering healthy habits, and nurturing meaningful relationships to lead a fulfilling and balanced life.
- Community Involvement: Volunteering time and resources to support causes that make a positive difference in society.
Q5: Quote or mantra that inspires you
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
– Albert Schweitzer